Process
Kickoff to live in about three weeks.
You spend roughly two hours total. We do the rest.
The four steps
Week 0 — Kickoff call
Forty minutes on a video call. We collect your service list, your real drive radius, your photos, your license numbers, and about ten minutes of you describing how you actually talk about the work. That recording becomes the voice of the whole site.
Week 1 — Page map & design
You get two things: a spreadsheet listing every single page we intend to build with its target search term, and a design concept for the home page and one interior page. You cut pages, add towns, and mark up the design. Nothing gets written until you sign off.
Week 2 — Build & write
We build the templates and write all 50+ pages. Every page gets real detail — local soil, local codes, local weather, the specific reasons people in that town call for that service. You get a private preview link partway through so nothing is a surprise.
Week 3 — Review & launch
One consolidated revision pass. Then we point DNS, install SSL, submit the sitemap to Search Console and Bing, wire the quote form to your inbox, and hand you the logins. We record a 30-minute walkthrough so you can edit anything yourself later.
What we need from you
| Thing | When | Why |
|---|---|---|
| Your service list | Kickoff | Each becomes a pillar page |
| Towns you actually drive to | Kickoff | Each becomes a location page — we do not pad this |
| 20–40 job photos | Week 1 | Real photos outperform stock on conversion, every time |
| Logo file (or we make one) | Week 1 | Design layer |
| Domain registrar login | Week 3 | DNS cutover — or you do it and we send instructions |
| Google Business Profile access | Week 3 | Profile cleanup and page linking |
How the writing actually happens
This is the part people ask about, so here is the honest version. We use AI-assisted drafting against a structured research pass — local soil and frost-depth data, county permit requirements, HOA norms, typical material costs in your market — and then a human editor rewrites for voice and cuts anything that reads like filler. What we do not do is generate 50 pages from one template with the town name swapped. You can verify that yourself: open three location pages in the demo build side by side and read them.
Thin, duplicated location pages are the single most common way these builds fail. They also get filtered by Google fast. If a town genuinely has nothing distinct to say about it, we tell you and we don’t build the page.
What happens after launch
Nothing, unless you want it to. The site is yours, it’s static-fast, and it will keep serving pages without us. If you want a monthly content drip we sell that separately at $400/month and you can cancel it any time. Most clients take it for three to six months while the new pages season, then stop.
You get the analytics too — a simple, privacy-friendly dashboard showing which pages brought calls. That’s how you find out which towns to add next.
Frequently asked questions
How much of my time does this take?
About two hours total: forty minutes on the kickoff call, thirty minutes reviewing the page map, thirty minutes on design feedback, and a final review pass. We chase you for the photos.
Can I edit pages myself afterward?
Yes. It is a normal WordPress install with a clean editor. The handover recording walks through editing text, swapping photos, and adding a new location page.
What if my service area changes?
Adding a town later is a small job because the architecture is already there. Most people add a batch of five or six at once.
Do you build for franchises or multi-location businesses?
Yes, but pricing changes. One brand with three physical locations is usually the $2,000 build plus $1,200 per additional location page set.
What if I go dark mid-project?
We hold the build for 60 days and then archive it. Your deposit stays credited for a year.
Book the kickoff call.
Tell us the trade and the towns. We will send the page map back before you commit to anything.
Get a quote