Flat fee · No retainer · No surprises
$2,000 flat for a local-service website that actually covers your map.
Most contractors get a five-page website and wonder why nobody finds them. We build the other kind: a fast, clean site with 50+ real SEO pages — one for every service, one for every town you work in, and combination pages for the money keywords in between. One price. About three weeks. You own all of it.
The problem with a five-page website
Search engines match pages to searches, not businesses to searches. If you have one “Services” page, you have one shot at ranking — against directories that have thousands.
| What a customer types | Typical 5-page site | A Pinpoint Local build |
|---|---|---|
| “excavation company near me” | Home page, maybe | Home + a location page for their exact town |
| “retaining wall repair Brighton MI” | Nothing specific | A dedicated Retaining Walls × Brighton page |
| “why is my driveway washing out” | Nothing | A guide page answering exactly that, with schema |
| “land clearing Ringgold GA cost” | Nothing | Land Clearing × Ringgold, with a cost section |
Every row you can’t answer is a call that goes to somebody else.
How the page system works
Four page types stacked into an internal-linking grid — the architecture national home-service brands pay agencies five figures a year to maintain.
1. Service pillar pages
One deep page per service. What it is, how it's done, what drives the price, what goes wrong. These earn links and rank broadly.
2. Location pages
One page per town you actually drive to, written with real local detail — terrain, soil, permitting, weather — not a find-and-replace of the city name.
3. Service × location pages
The money pages. High intent, low competition, and almost nobody in the trades has built them.
4. Guides & FAQ blocks
Answer-first content with FAQPage schema so you show up in AI answers and featured snippets, not just ten blue links.
Two real builds you can walk right now
Not mockups. Both of these are sites we built for working excavation contractors, reproduced here page for page — 150 pages between them.
L&S Excavation
A real, in-production build: excavation and site-work contractor covering a 30-mile radius of Chattanooga across Tennessee and North Georgia.
105 pages — 44 services, 47 locations, 11 combinations
Walk this build →
Rock Solid Excavation
A second production build in the same trade, different market: Genesee, Oakland, Livingston and Washtenaw counties, with lakefront and freeze-thaw work driving the copy.
45 pages — 11 services, 17 locations, 14 combinations
Walk this build →Both are real Pinpoint Local clients whose sites we built and run. See them live: Visit landsexcavation.com → · Visit rocksolid-mi.com →
What $2,000 gets you
Everything below is in the flat fee. There is no starter tier.
- 50+ written pages — services, locations, and service×location combinations
- Custom design on your colors, your photos, your logo (or we make you one)
- Mobile-first, fast, real Core Web Vitals scores
- Full on-page SEO: titles, meta, headings, schema, internal links, XML sitemap
- Quote form wired to your inbox + click-to-call on every page
- Google Business Profile cleanup and page-to-profile linking
- Hosting and SSL for the first year
- You own the domain, the site, and the content — forever, no lock-in
Three weeks, four steps
Kickoff call
Forty minutes. Your services, your real service area, your photos, and how you actually talk about the work.
Map & outline
The full page map — every service, every town, every combination — before we write a word. You cut and add.
Build & write
Design and all 50+ pages built and written. You review once, in one pass, on a private preview link.
Launch
DNS, sitemap submission, forms wired, keys handed over. Then it’s yours.
Own your whole map, not just your home page.
Flat $2,000. 50+ pages. Live in about three weeks. Tell us your trade and your towns.
Get a quote