Client builds
Two real Pinpoint Local clients, walkable end to end.
Not screenshots. The actual page systems we built for real clients, so you can click into the least glamorous corners of them before you spend a dollar.
Why we show whole sites instead of a portfolio grid
A portfolio shows you a home page. The value of this product is the other fifty pages — the ones a customer actually lands on from a search like “retaining wall repair Brighton MI.” So here are two complete builds. Open three location pages side by side and read them; that’s the test that matters.
L&S Excavation
A real, in-production build: excavation and site-work contractor covering a 30-mile radius of Chattanooga across Tennessee and North Georgia.
105 pages — 44 services, 47 locations, 11 combinations
Walk this build →
Rock Solid Excavation
A second production build in the same trade, different market: Genesee, Oakland, Livingston and Washtenaw counties, with lakefront and freeze-thaw work driving the copy.
45 pages — 11 services, 17 locations, 14 combinations
Walk this build →Both companies shown here are real Pinpoint Local clients — we built and maintain their websites. The pages below are a case study of that work; go see the real thing: Visit landsexcavation.com → · Visit rocksolid-mi.com →
What’s the same in both builds
Different states, different ground, different copy — identical architecture. That’s the product.
| Page type | What it does | Roughly how many |
|---|---|---|
| Service pillar | One deep page per service. Earns links, ranks broadly, feeds the city pages. | 8–45 |
| Location | One page per town in the real drive radius, written to that town. | 15–50 |
| Service × location | The high-intent combinations where place genuinely changes the job. | 10–35 |
| Guides / FAQ | Answer-first content with FAQPage schema, for snippets and AI answers. | as needed |
Same system, your business.
Tell us your trade and your towns. We send the page map before you commit.
Get a quote